On Friday 18 June 2010, Implied Logic acquired the STEM
business-modelling software for networks from Analysys Mason Ltd. (AML),
which had developed and marketed the accelerated financial modelling
tool since it was conceived by original Analysys founder, Dr David
Cleevely, and colleagues in the late 80s.
Robin Bailey, Managing Director of the newly formed Implied Logic
Limited, informally known as ‘Mr STEM’, and former Head
of the Decision Systems Group within AML which championed STEM for
the last ten years, says, “I am delighted to be able to give
our existing customers priority attention in the new business, and
to have this opportunity to transform the market positioning of the
STEM product. For too long, our established modelling process has
been the exclusive preserve of Analysys Mason consultants, a few
external associates who knew me personally, and a loyal audience of
qualified staff within operators and vendors worldwide.
Now this is all set to change, with the last competitive barrier to
establishing new channel partners being removed. While the new
company will continue to offer the same range of training and
expert modelling services as we have under the AML brand in the
past, our focus will be on the product and support organisation.
We will look to an increasing number of consultant partners to
identify client opportunities in local markets, and in many cases
for them to promote STEM-based solutions in business planning,
budgeting and profitability analysis. This activity will build on
and widen the tool’s existing reputation for transparency and
reliability and lead to increased adoption and more prevalent
usage in telecoms, energy, and other sectors.”